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Website Success
comes from Search Engine Positioning
How to Rise to the
Top!
Ever wonder how some websites are shown on Page One of the search
engine results? The websites that do appear on
Page One get
thousands of visitors
while those on deeper pages get the leftovers.
Are you looking for an easy and fast way to boost your web site's
search engine rankings and traffic? When someone searches Google
for a keyword related to your site's products or services, does
your web site appear in the top 10 results, or does your
competition?
Attaining high rankings at the top search engines like Google,
Yahoo!, AOL and MSN can give your business a big boost in traffic
and sales. But, how can you achieve these top search engine
rankings?
Higher Rankings translates into Higher Traffic!
Search Engine Optimization companies (SEOs) can
get search engine rankings to jump to Page One of Google, Yahoo,
MSN and AOL with only minor changes to a
website's layout or text. They also can get their client website's in the
major indexes in just a few days.
Facts About SEO
1) 56.6% of
Internet users abandon their searches after the first two pages.
We use proven search engine placement techniques to rank more sites in more top
positions than anyone else in the search engine optimization industry in our
price category.
2) Over 85% of
prospective customers use the Internet to find what they are looking for.
Georgia Institute of Technology
If you do nothing else, search engine optimization, search engine placement and
keyword related advertising can make up 80 - 90 percent of your website traffic.
3) A good ranking
on a major Web search engine can make the difference between commercial success
and failure.
Penn State School of Information Sciences & Technology.
How much does it cost?
The cost question is the most variable we seen. The national average is
$995 a month. But we believe this figure is too high and abusive.
The SEO team
at Advent Digital will provide the same services and Page One
Results for only $199 a month, with a one-time setup fee.*
How can this be done?
The SEO
staff at Advent Digital use a combination of the following:
1. Keyword Density Building
2. Paid linking back to your website, (minimum of
2200 links back to your website)
3. Building an offsite "minisite" containing the
information about all your website pages
4. Setting up an RSS feed from the "minisite" to all
the major search engines
5. Adding new and related content to your website
and "minisite" weekly, while notifying the search engines each time
content is added or changed
This all may sound technical to you, however we have the knowledge and
experience to make your
website appear in
the search results on Page One.
The Answer... employ Advent Digital to perform SEO work
on Your Website to Easily Boost Your Link Popularity and
Search Engine Rankings!
How Important are the Top Search
Engines?
We have a chart below
that represents the searches done in the United States in 2004. It
shows our main focus should be on just 4 search engines; Google,
Yahoo, MSN and AOL.
The top 4
are 91% of the Internet's searches!
The
Plan
Here is what is
included in our SEO Package:
1) In the first
month - establish a "Industry Links" page as the foundation of 4000+ Incoming
links, to your website.
2) Determine
your current Ranking with Google, Yahoo and other top search engines.
3) Change the
text on your "Home" page to increase your Key Word Density.
4) Add 400 new links back to your website per month.
5) Setup
website statistics to monitor and graph increases in traffic.
The
Results
Here are the
results you can expect:
1) An increase
in your link popularity, which helps move you towards page one in the search
engines.
2) A
significant increase in website traffic will be seen in months 3 onward.
3) By month 4
all of the top Search Engines, Google, Yahoo, MSN etc. will be regularly "spidering"
your website for new content to list in their search engine database.
4) By month 5
you should have more than 4,000 websites linking back to your website.
5) By month 5
you should have doubled or tripled your original daily website visitors.
6) By month 6
you should have a strong body of evidence to help you decide for continuance.
The
Investment
The Advent
Digital SEO package is $199 per month for local or regional companies.
(considered advertising)
You may cancel
after only 6 months if you desire. (National companies by quote)
Target Market Magazine published
these facts about "How Clients Find You"
|
Word-of-mouth |
20% |
|
Random Surfing |
20% |
|
Magazine ads |
4.4% |
|
Banner ads |
1% |
|
Targeted email |
1.2% |
|
TV spots |
1.4% |
|
"By accident" |
2.1% |
Sometimes I hear people say "The mechanic's car is never in tune".
Well that may be true, BUT...
I
have to work to show that SEO development pays off. So I just checked online and
found that my website ranking has jumped over a thousand points this past month.
There are now 9,958 combined links reported back to my website
www.AdventDigital.net
This doesn't include Google, because they will no longer reveal the links-back
data.
High ranking means higher up in the results, which translates into more website
traffic, which means more business.
I
know the number of links back to Advent Digital is more than 12,000, so the
number will jump drastically next month too.
My website traffic is up too. The current average is 6,000 to 6,800 visitors per
month!
Amazing #1 Position on Page 1 of Google
(this
could be you)
When you consider the results, the
$199 per month is really chicken feed.
I've been talking to you about SEO work and
the effectiveness of it.
Here is a winner:
I setup SEO work on January 18, 2005.
By January 31, 2005 this website has a "Link
Popularity" of 449:
|
URL List
|
Total
|
Alltheweb
|
AltaVista
|
Google/
AOL
|
HotBot
|
MSN
|
Yahoo!
|
|
www.Travelleap.com |
39 |
9 |
10 |
0 |
5 |
5 |
10 |
|
www.spinnakersailing.com |
372 |
46 |
70 |
13 |
91 |
83 |
69 |
www.northtexaslife.com |
449 |
34 |
34 |
0 |
2 |
345 |
34 |
Here
is the Most Amazing result:
On February 3, 2005,
Searching on MSN for "Texas Life Insurance" he is #1 - WOW
Actual Screen Print
Number 1 Ranking in the MSN Search
Engine. This website is going to be a winner!
When you consider
the results, the $199 per month for SEO is really chicken feed.
Please call for a phone
consultation at 210-493-6193, Greg Schipper.
More Detailed Information
What is PageRank?
PageRank is Google’s measure of importance assigned to a web page on a scale of
1 to 10. You can check the PageRank value of any page by downloading the Google
Toolbar.
Blog and Ping
Video Tutorial
Automated
Blog and Ping Submission software solution
History of Site Ranking
In the early 1990’s when the web was emerging, several sites having industry
specific content were being added to the web each day. Web surfers, on the other
hand, had very few tools to locate such sites, which they believed were out
there but did not have a clue about their domain names or web addresses. With
the birth of Yahoo in 1993, surfers were offered some relief. Yahoo classified
each site it discovered in a neatly organized directory list and also embedded a
search engine in its site to search for sites based on ‘keywords’ existing in
its database. Several other search engines like AltaVista, Excite, Lycos etc.
followed the search trends offering site search facilities to users. Most of
these search engines relied heavily on Meta Tags to classify the relevance of
websites based on the keywords they found in the tags.
Things seemed to work out fine before site owners and webmasters realized the
value of how they can ‘embed’ industry specific keyword phrases in their Meta
Tags and other site code, thus manipulating their way to show up higher in
search results. Over a period of time, search engine results started getting
cluttered with sites that spammed their content with relevant keywords but had
poor site content for the visitor. The very essence, credibility and importance
of search engines was now being challenged to deal with how they could offer a
more refined search output to their users.
Then Comes Google PageRank
Google realized the problem conventional search engines faced in dealing with
this situation. If the control of relevance remained with the webmasters, the
ranking results would remain contaminated with sites artificially inflating
their keyword relevance.
The Web, by its very nature is based on hyperlinks, where sites link to other
prominent sites. If you take the logic that you would tend to link to sites that
you consider important, in essence, you are casting a vote in favor of the sites
that you link to. When hundreds or thousands of sites link to a site, it is
logical to assume that such a site would be good and important.
Taking this logic further the Google founders, Sergey Brin and Larry Page
formulated a Search Engine algorithm that shifted the ranking weight to off-page
factors. They evolved a formula called PageRank (named after its founder Larry
Page) where the algorithm would count the number of sites that link to a page
and assign it an importance score on a scale of 1-10. More the number of sites
that link to a page, higher its PageRank.
Note: The scale of 1-10 on Google is not linear. It is exponential in nature,
believed to be a base of 6 to 7, that is, PR 7 website is 6 times more important
than PR 6 website.
Sergey Brin and Larry Page deployed their PageRank algorithm with the launch of
Google in 1998. The result was a grand success. Google surpassed its competition
by serving superior and relevant results using a formula that was difficult to
manipulate. This new algorithm not only helped in providing authentic and
quality information, but also made it very difficult for site owners and
webmasters to cheat their way to a top rank.
Google’s PageRank is important because it is one of the primary off-page factors
that influences your page’s ranking in the search engine result pages.
The best keyword tool is WordTracker. I've used
it and it is super. Wordtracker helps you find all keyword combinations that
bear any relation to your business or service - many of which you might never
have considered. You'll find out how popular these keywords really are. Then for
each major search engine, they'll show you the chances of making the top 10.
Get a free
trial WordTracker
here.
PageRank in Google's own Words
Google explains PageRank as follows (
http://www.google.com/technology/
):
PageRank relies on the uniquely democratic nature of the web by using its vast
link structure as an indicator of an individual page's value. In essence, Google
interprets a link from page A to page B as a vote, by page A, for page B. But,
Google looks at more than the sheer volume of votes, or links a page receives;
it also analyzes the page that casts the vote. Votes cast by pages that are
themselves "important" weigh more heavily and help to make other pages
"important."
Important, high-quality sites receive a higher PageRank, which Google remembers
each time it conducts a search. Of course, important pages mean nothing to you
if they don't match your query. So, Google combines PageRank with sophisticated
text-matching techniques to find pages that are both important and relevant to
your search. Google goes far beyond the number of times a term appears on a page
and examines all aspects of the page's content (and the content of the pages
linking to it) to determine if it's a good match for your query.
For more information on Google PageRank, go to
http://www.google.com/webmasters/4.php
http://www.google.com/technology/
Relationship between Search Engine Ranking and PageRank
While the exact algorithm of each search engine is a closely guarded secret,
search engine analysts believe that the search engine results (ranking) is some
form of a multiplier factor of ‘Page Relevance’ and ‘PageRank’. Simply put, the
formula would look something like –
Ranking = (Page Relevance) x (PageRank)
The PageRank logic made sense and the algorithm seemed impregnable at the hands
of the webmasters. The search results of Google search have demonstrated high
relevance and this is one of the main reasons for their resounding success. Most
other major search engines have adopted this logic in their own algorithms in
some form or the other, varying the importance they assign to this value in
ranking sites in their search engine result pages.
Since the early days of the web, search engines have constantly tried to evolve
better algorithms to rank relevant web pages. Most search engines give
significant importance to “link popularity” as a criterion for evaluating
importance of web pages ranking and indexing purposes.
The Google Toolbar
You can download Google Toolbar (free) and install it in your Internet Explorer
within minutes. Among other useful features, it displays the PageRank of each
web page you visit.
The Google toolbar appears just below your Internet Explorer browser and can be
used for making a search on the web from any page. Google toolbar displays the
PageRank of each web page on a scale of 1-10. If you have the Google toolbar
installed in your browser, you would be used to seeing each page's PageRank as
you browse the web. Google does not display the PageRank of web pages that it
has not indexed. Please note that the Toolbar displays the PageRank of
individual pages and not the site as a whole.
Note: Ideally, a higher PR value means you can expect to take on (or expect to
beat) more
competition (number of existing web pages) for that search term to land a good
ranking position. Therefore, we recommend making PR based selection of your
keyword phrases.
What is Link Popularity?
"Link Popularity" system is based on the number and quality of links you get to
your web site pages. This means, higher the number of links pointing to your
page, the more important your page would be considered. The ‘numbers’ on
stand-alone basis are not the only factor that determines your site’s
importance. The other related factors that determine your site’s importance are
the quality of sites that are linked to yours, quality of their content as well
as their industry relevance to your site.
A web page that links to your site passes on a portion of its own PageRank value
to your site. The higher the PageRank of the linking page, the higher is the
value passed on to your page.
PageRank also gets divided over the total outgoing links of the linking page.
For instance, you get a higher value from a link on PR5 web page that has only
15 outgoing links as against, from a PR5 web page that has 100 outgoing links.
It is therefore important to pursue securing links from higher PR web pages that
have lesser number of total outgoing links.
Link Popularity Check
There are simple ways you can use to check the link popularity of your web site.
The simplest way is to type the following in Google Search.
link:www.yourwebsite.com
Other major search engines have different syntax to search for your link
popularity. You can use the Link Popularity Analyzer tool on our site to check
the link popularity of your site across various search engines in one shot.
Build Link Popularity to Increase PageRank
Building Link Popularity is one of the most critical aspects of search engine
marketing. While manipulation of PageRank is not easy, it is not difficult to
enhance it by improving your link popularity. By undertaking a long-term link
building campaign, you can boost your site’s PageRank and improve your site
ranking significantly.
In the recent past, Google and other Search Engines have deployed other
components of algorithm similar to PageRank (like TSPR- Topic Sensitive PageRank
and Hilltop – Links from expert documents) and further, taken the ranking weight
to off-page factors.
As the off-page factors gain importance in ranking websites; it has become
increasingly important to pro-actively boost such factors in your favor. As more
and more webmasters now realize the importance of PageRank and Link Popularity,
it is not difficult to exchange links with sites that fall in your industry
segment.
What Are Webfeeds (RSS), and Why Are They Good to Have For Your Website?
What is RSS? RSS (Known to stand for Really Simple Syndication or Rich Site
Summary) is an XML-based format for distributing and aggregating Web content
(such as news headlines). Using RSS, Web content providers can easily create and
disseminate feeds of data that include, for example, news links, headlines,
special offers, and summaries.
Webfeeds make it easy and efficient to keep track of the latest content
published by your favorite sites. So what’s a webfeed?… In a nutshell, a webfeed
is a way for online venues to continuously “feed” you announcements of their
latest content, with links to each new content item.
To instantly learn what’s new on a site, just check its feed. When you’re trying
to follow developments at dozens or hundreds of sites, your time savings can be
enormous. Webfeeds are an emerging communication medium, not just a technology.
They offer considerable advantages to Internet users and online publishers, and
they’re an excellent complement to other kinds of online media.
RSS Have Many Benefits to Business Websites:
Many site owners have discovered they can easily utilize the information in RSS
feeds to provide fresh web content. RSS feeds are composed in XML, which is a
very simple markup language. Businesses can easily parse the RSS feed and
dynamically. Site visitors can obtain these same new feeds in there favorite
portals such as 'MyYahoo'. The feeds will continuously update, supplying a
steady stream of automatically generated fresh content.
RSS allows website owners to:
-
Provide fresh and relevant content on their website, which encourages users to
return.
-
Search engine spiders will visit your site daily for fresh rss feeds and in
doing so will index your site pages more often (Very Important for a site owner,
this helps with search engine ranking).
-
Automate content delivery.
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The benefits of RSS feeds are not limited to webmasters, surfers benefit from
the technology as well
-
Increase exposure in niche markets.
-
Communicate with user bases and reach potential customers via an alternate
communication method.
-
Define themselves as an industry expert.
-
Automate content delivery.
* Fees
quoted are for companies who host with Advent Digital, slightly higher for
others. The one-time setup fee is currently $225 with a 6 month minimum run, to
produce high ranking results. All orders are subject to acceptance by Advent
Digital. No adult-content or casino websites. |
