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"Your Internet Information Source... Technical Made Practical" |
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• Using email to multiply your business Share your expertise in a newsletter • The most cost effective advertising Get the best coverage for the least $
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Build Your Business with Email I am asked about email campaigns almost daily. I confess that I've had good and bad experiences with email. The bad experience can be summarized in a sentence; "Don't email thousands of unknown people". If you do, you'll learn what I've learned about it. Enough said about the negative. On the positive side, building an email database of current and potential clients can really multiply your business! If you have a valid reason to contact them, and have made any previous contact by phone, mail or otherwise, you can and should add them to your email database. Just provide a simple opt-out or "unsubscribe link", and you're ready to begin building your business. Most sincere business people "study to show themselves approved". That is, they grow in knowledge of the profession they are in. In fact, after 10 years, you become an expert in your field. It is just like having a PHD in your profession. What you know is valuable to your customers. If fact, much of the online business purchases involve selling the information people have accumulated. Solomon wrote; "Though good advice lies deep within a counselor's heart, the wise man will draw it out." Proverbs 20:5. The wise person desires to learn from a successful person's understanding, and take direction from the man or woman who knows the solution from time-tested experience! The most effective way to gain clientele through your accumulated knowledge, is to create a newsletter. By email, a newsletter is referred to an e-zine, short for e-magazine. Your e-zine would be a monthly newsletter, complete with several stories and photos. When your content is good information, well written, and well illustrated, your following will multiply very rapidly. Every e-zine issue should have a subscribe button where new people (who had the newsletter forwarded to them), could click-on and subscribe! I know of e-zines that have escalated to thousands of subscribers this way. Here's why: Just like George Mueller of England in the 1850s, he kept his support base fully informed with an exciting, detailed and accurate report of how the ministry was functioning. His "newsletter" (actually called the Mueller Report) was so popular, that people "begged" to be included and later would prayerfully and financially support the ministry. Are we any different today? Your e-zine would continuously direct readers to your website. This kind of format is used by many businesses and ministries, but allow me to refer you to one. LMCI reports twice a month. Select news reports from the left column... Here is the link: Click Here Why not begin your e-zine today? Advent Digital can design a format that suits your organization. Much like this format you see here, once created, I insert the text and illustrations and email away! Remember, start collecting email addresses today.
Thank You, Greg Schipper |
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The Most Cost Effective Advertising We Know Of... I share this knowledge 10 times each day. So here we go again. I have been involved in advertising media since 1973. The most cost effective and productive media I've ever discovered is a website on the world wide web. Bar none! Even though my first website was very costly back in 1996, it still out-produced every other form of advertising we did, by a margin of 3-to-1 or more. In all areas; new client leads, customer service, and business generation, a website is the cost-effectiveness winner! With the proper support from you, here are a few features your website can produce:
I know that for some people, the world wide web can be somewhat fearful. But, I've seen so many people with grey hair, jump into the high tech arena, and really love it. And more than love, greatly benefit from this technology. I have a personal invitation from Bart Dailey, President of American Marketing, to give you his phone number and the open door to contact him. Bart tackled this internet bull by the horns recently, and now he is a "pro". Now he takes all his new prospects through an interview online, applications online, all products are online, all documentation is online, his video is online, and much, much more. Call Bart Dailey at 210-820-3322. (I suggest you do this while he is still willing to give free internet guidance) I have accumulated thousands of hours experience in marketing on the web, so rest assured that more information will be available to you in future newsletters.
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To Subscribe to this newsletter, click here. If you have questions or features you would like to see covered, please send an email with your request. |
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